Idea Forum:: Strategic Concepts at a Glance

Abstract

How are multinational companies preparing for the new business environment that will be created in Europe after 1992? To find out, a poll was conducted of 154 organizations, most (61 percent) based in the United States, followed by Europe (19 percent), Japan (17 percent), and Canada (3 percent).

Citation

(1990), "Idea Forum:: Strategic Concepts at a Glance", Journal of Business Strategy, Vol. 11 No. 6, pp. 63-64. https://doi.org/10.1108/eb039393