How to Market With Less
33
Abstract
It is no secret that competition has forced U.S. business to operate more cost‐effectively. “Thin is in” to turn out products faster, react quicker to market trends, and service customers better.
Citation
Hill, T.H. (1990), "How to Market With Less", Journal of Business Strategy, Vol. 11 No. 6, pp. 61-62. https://doi.org/10.1108/eb039392
Publisher
:MCB UP Ltd
Copyright © 1990, MCB UP Limited