Leading‐Edge Distribution Strategies

Abstract

The idea that a corporation's future may hinge on the quality of its distribution system is not always apparent. Yet leading‐edge companies are discovering the hidden value of strong distribution systems.

Citation

Novich, N.S. (1990), "Leading‐Edge Distribution Strategies", Journal of Business Strategy, Vol. 11 No. 6, pp. 48-53. https://doi.org/10.1108/eb039389