Six Keys to Commercialization

Abstract

The inclinations to take measured risks and to be market driven are just two characteristics common to those companies that have achieved the most success in commercializing new technology.

Citation

Olesen, D.E. (1990), "Six Keys to Commercialization", Journal of Business Strategy, Vol. 11 No. 6, pp. 43-47. https://doi.org/10.1108/eb039388