Product Development the Japanese Way

Abstract

The Japanese approach to product development emphasizes continual technological improvement aimed at making an already successful product even better for customers. Is it time for U.S. companies to take some lessons from Japan?

Citation

Czinkota, M. and Kotabe, M. (1990), "Product Development the Japanese Way", Journal of Business Strategy, Vol. 11 No. 6, pp. 31-36. https://doi.org/10.1108/eb039386