Business Strategy in the New European Landscape

Abstract

The economic structure of the new Europe is more complex than originally assumed. Here's a look at the new order and its impact on global competitive strategy.

Citation

Cerruti, J.L. and Holtzman, J. (1990), "Business Strategy in the New European Landscape", Journal of Business Strategy, Vol. 11 No. 6, pp. 18-22. https://doi.org/10.1108/eb039384