Countertrade as an Export Strategy

Abstract

For countries with limited funds or nonconvertible currencies, countertrade provides an established trading vehicle. The author describes how this strategy can encourage trade between the U.S. and developing markets.

Citation

Schaffer, M. (1990), "Countertrade as an Export Strategy", Journal of Business Strategy, Vol. 11 No. 3, pp. 33-38. https://doi.org/10.1108/eb039373