The Long and Short of Strategic Planning

Abstract

ROI forces a corporation to measure its performance based on a short‐term horizon. What is needed is a way to blend both short‐term and long‐term plans to achieve corporate objectives.

Citation

Paul Carlson, F. (1990), "The Long and Short of Strategic Planning", Journal of Business Strategy, Vol. 11 No. 3, pp. 15-19. https://doi.org/10.1108/eb039370