Strategists Confront Planning Challenges: An Interview With Bell & Howell's Ingeborg A. Marquardt

Abstract

The strategic planning function has had its ups and downs over the past twenty years. How will planners fare in the 1990s? To ensure success for their organizations, here is one planner's view of the obstacles that must be met and overcome.

Citation

(1990), "Strategists Confront Planning Challenges: An Interview With Bell & Howell's Ingeborg A. Marquardt", Journal of Business Strategy, Vol. 11 No. 3, pp. 4-8. https://doi.org/10.1108/eb039368