Overhauling Corporate Engine Drives Winning Strategy
Abstract
In its eighty‐sixth year, Harley‐Davidson, the only U.S.‐based motorcyclemanufacturer, is thriving in a fiercely competitive marketplace. Improved manufacturing techniques, employee involvement, and a key acquisition have helped spur the company's growth.
Citation
Gelb, T. (1989), "Overhauling Corporate Engine Drives Winning Strategy", Journal of Business Strategy, Vol. 10 No. 6, pp. 8-12. https://doi.org/10.1108/eb039328
Publisher
:MCB UP Ltd
Copyright © 1989, MCB UP Limited