How to Devise a Winning Business Plan: An Interview With Chief Executive B. Charles Ames

Abstract

Strategic or annual operating plans often lack the substance to be a useful management tool. The head of Uniroyal Goodrich describes how to put a plan together to ensure that it's a winner.

Citation

(1989), "How to Devise a Winning Business Plan: An Interview With Chief Executive B. Charles Ames", Journal of Business Strategy, Vol. 10 No. 3, pp. 26-30. https://doi.org/10.1108/eb039306