Now Service Businesses Must Manage Quality

Abstract

Most service companies do not measure or monitor quality on a regular basis. Like manufacturers, they should standardize their product—service quality—to attain a competitive advantage.

Citation

DeSouza, G. (1989), "Now Service Businesses Must Manage Quality", Journal of Business Strategy, Vol. 10 No. 3, pp. 21-25. https://doi.org/10.1108/eb039305