The Making of a New Corporate Image

Abstract

When a company changes its mission or product line, it should coordinate a communications effort to assure investors, employees, customers, and analysts that its image reflects this new direction.

Citation

Chajet, C. (1989), "The Making of a New Corporate Image", Journal of Business Strategy, Vol. 10 No. 3, pp. 18-20. https://doi.org/10.1108/eb039304