Damage Control for New Corporate Ventures

Abstract

In the aggregate, corporations lose billions on new ventures. Here's a venture cost management program that can save fortunes by keeping the cost of losers down while accelerating the success of the winners.

Citation

Block, Z. (1989), "Damage Control for New Corporate Ventures", Journal of Business Strategy, Vol. 10 No. 2, pp. 22-28. https://doi.org/10.1108/eb039291