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How to Live and Prosper Among the Giants

Doug Gottliebsen

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 February 1989

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38

Abstract

Specialization has enabled one plastics manufacturer to compete against such industry titans as du Pont, GE, and Monsanto.

Citation

Gottliebsen, D. (1989), "How to Live and Prosper Among the Giants", Journal of Business Strategy, Vol. 10 No. 2, pp. 9-12. https://doi.org/10.1108/eb039288

Publisher

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MCB UP Ltd

Copyright © 1989, MCB UP Limited