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WINNING STRATEGIES FOR MANUFACTURERS IN MATURE INDUSTRIES

Robert J. Mayer

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 April 1987

133

Abstract

With rapidly changing technologies and volatile markets, manufacturing strategies based on intuition and past experience alone are poor guides. Effective game plans base manufacturing decisions on both strategic objectives and quantitative analysis.

Citation

Mayer, R.J. (1987), "WINNING STRATEGIES FOR MANUFACTURERS IN MATURE INDUSTRIES", Journal of Business Strategy, Vol. 8 No. 2, pp. 23-30. https://doi.org/10.1108/eb039196

Publisher

:

MCB UP Ltd

Copyright © 1987, MCB UP Limited

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