WINNING STRATEGIES FOR MANUFACTURERS IN MATURE INDUSTRIES
Abstract
With rapidly changing technologies and volatile markets, manufacturing strategies based on intuition and past experience alone are poor guides. Effective game plans base manufacturing decisions on both strategic objectives and quantitative analysis.
Citation
Mayer, R.J. (1987), "WINNING STRATEGIES FOR MANUFACTURERS IN MATURE INDUSTRIES", Journal of Business Strategy, Vol. 8 No. 2, pp. 23-30. https://doi.org/10.1108/eb039196
Publisher
:MCB UP Ltd
Copyright © 1987, MCB UP Limited