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PLANNING A FACE‐LIFT: IMPLEMENTING A CORPORATE IMAGE PROGRAM

Edmund R. Gray, Larry R. Smeltzer

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 March 1987

213

Abstract

A good image can help strengthen sales and enhance a company's ability to obtain financing. It is vital to keep one's corporate image from becoming outdated.

Citation

Gray, E.R. and Smeltzer, L.R. (1987), "PLANNING A FACE‐LIFT: IMPLEMENTING A CORPORATE IMAGE PROGRAM", Journal of Business Strategy, Vol. 8 No. 1, pp. 4-10. https://doi.org/10.1108/eb039182

Publisher

:

MCB UP Ltd

Copyright © 1987, MCB UP Limited

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