REPOSITIONING WITH TECHNOLOGY: MAKING IT WORK
William P. Sommers
(Senior Vice President of Booz‐Allen & Hamilton based in San Francisco)
Joseph Nemec Jr.
(Senior Vice President of Booz‐Allen & Hamilton, based in New York)
John M. Harris
(Senior Vice President of Booz‐Allen, based in London)
231
Abstract
Technology, recognized as a key element of corporate success for high‐growth sectors, can also help companies in mature industries. Advanced technology can be used to help companies with aging product lines shift or reposition themselves into industrial sectors with faster growth and greater profits.
Citation
Sommers, W.P., Nemec, J. and Harris, J.M. (1987), "REPOSITIONING WITH TECHNOLOGY: MAKING IT WORK", Journal of Business Strategy, Vol. 7 No. 3, pp. 16-27. https://doi.org/10.1108/eb039161
Publisher
:MCB UP Ltd
Copyright © 1987, MCB UP Limited