The Failure of Strategic Planning

Abstract

Several years after he had installed an elaborate strategic planning system, the chairman of a diversified New York Stock Exchange company began wondering if it was worth the effort. When he took a closer look, he found that the plan's only real function was to serve as a model for preparing the next one a year later. So he scrapped the whole procedure, instructing each division manager to do whatever planning he felt was appropriate for his own unit.

Citation

Lauenstein, M.C. (1986), "The Failure of Strategic Planning", Journal of Business Strategy, Vol. 6 No. 4, pp. 75-80. https://doi.org/10.1108/eb039134