COMPETITIVE STRATEGY ANALYSIS ON THE PERSONAL COMPUTER

Abstract

It is impractical to expect busy senior managers to devote much time to learning intricacies of modern strategic analysis. But much analytic expertise can be built into a computer program. This article describes a program that can integrate the analytic expertise of a computer with experience and wisdom of executives.

Citation

Igor Ansoff, H. (1986), "COMPETITIVE STRATEGY ANALYSIS ON THE PERSONAL COMPUTER", Journal of Business Strategy, Vol. 6 No. 3, pp. 28-36. https://doi.org/10.1108/eb039117