STRATEGIC PLANNING AT R.J. REYNOLDS INDUSTRIES
J. Tylee Wilson
(Chairman and Chief Executive Officer of R.J. Reynolds Industries, Inc)
114
Abstract
The effectiveness of strategic planning has been subject to much criticism lately. But R.J. Reynolds Industries is one successful company that attributes its substantial profits to careful planning. With the merger of Nabisco Brands into RJR, the company will become the largest consumer products company in the United States.
Citation
Tylee Wilson, J. (1985), "STRATEGIC PLANNING AT R.J. REYNOLDS INDUSTRIES", Journal of Business Strategy, Vol. 6 No. 2, pp. 22-28. https://doi.org/10.1108/eb039106
Publisher
:MCB UP Ltd
Copyright © 1985, MCB UP Limited