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A FRESH LOOK AT STRATEGIC MANAGEMENT

Frederick W. Gluck

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 April 1985

895

Abstract

If corporate America's love affair with 1970s‐style strategic planning is not over, it is certainly on the rocks. Planning that relies on past experience, extrapolation, and incremental moves cannot meet today's challenges, such as unexpected competition, saturated markets, and changing technologies.

Citation

Gluck, F.W. (1985), "A FRESH LOOK AT STRATEGIC MANAGEMENT", Journal of Business Strategy, Vol. 6 No. 2, pp. 4-19. https://doi.org/10.1108/eb039105

Publisher

:

MCB UP Ltd

Copyright © 1985, MCB UP Limited

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