AVOIDING EXPORT FAILURE IN JAPAN

Abstract

Japan is an enormous potential market for U.S. exports. Yet many companies fail in their attempts to tap this market. The author examines the reasons for failure and offers some solutions.

Citation

Hacker, R.H. (1985), "AVOIDING EXPORT FAILURE IN JAPAN", Journal of Business Strategy, Vol. 5 No. 4, pp. 31-34. https://doi.org/10.1108/eb039084