THE INTERNATIONAL CHALLENGE TO U.S. BUSINESS

Abstract

Few companies can afford to ignore international competition; those which are comfortable today may be vulnerable tomorrow. There are several strategies that companies can develop to improve their positions in light of the current highly competitive economic environment.

Citation

Garfield, D.C. (1985), "THE INTERNATIONAL CHALLENGE TO U.S. BUSINESS", Journal of Business Strategy, Vol. 5 No. 4, pp. 26-29. https://doi.org/10.1108/eb039083