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CORPORATE VENTURING: CHALLENGES FOR SENIOR MANAGERS

Ian C. MacMillan, Robin George

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 January 1985

506

Abstract

Creating new business within a company is often the only way to grow. But many attempts result in abysmal failure. The authors describe what CEOs and senior managers must do to increase the chances of success for new ventures.

Citation

MacMillan, I.C. and George, R. (1985), "CORPORATE VENTURING: CHALLENGES FOR SENIOR MANAGERS", Journal of Business Strategy, Vol. 5 No. 3, pp. 34-43. https://doi.org/10.1108/eb039073

Publisher

:

MCB UP Ltd

Copyright © 1985, MCB UP Limited

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