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FORMULATING A QUALITY IMPROVEMENT STRATEGY

Bradley T. Gale, Richard Klavans

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 January 1985

371

Abstract

In the long run, higher quality captures a larger market share and results in higher profits. But with technology constantly changing, today's quality products may not be tomorrow's. By assessing how customers perceive quality, one can formulate sound strategies and commit to long‐term investment with greater confidence.

Citation

Gale, B.T. and Klavans, R. (1985), "FORMULATING A QUALITY IMPROVEMENT STRATEGY", Journal of Business Strategy, Vol. 5 No. 3, pp. 21-32. https://doi.org/10.1108/eb039072

Publisher

:

MCB UP Ltd

Copyright © 1985, MCB UP Limited

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