BUILD, HOLD, HARVEST: CONVERTING STRATEGIC INTENTIONS INTO REALITY
Anil K. Gupta
(Professor, Graduate School of Management, Boston University)
V. Govindarajan
(Professor, College of Administrative Science, Ohio State University)
1071
Abstract
Once a build, hold, or harvest strategy has been adopted for a business, how does the corporation ensure its implementation? The answers range from decentralizing strategic planning to tying the compensation system to successful plan implementation.
Citation
Gupta, A.K. and Govindarajan, V. (1984), "BUILD, HOLD, HARVEST: CONVERTING STRATEGIC INTENTIONS INTO REALITY", Journal of Business Strategy, Vol. 4 No. 3, pp. 34-47. https://doi.org/10.1108/eb039030
Publisher
:MCB UP Ltd
Copyright © 1984, MCB UP Limited