Avoiding Planning Backlash

Abstract

Strategy has become one of the most overused and misused words in our business vocabulary. Chief executives love to talk about strategy because “it's the thing to do.” Managers love the word because it makes them sound more professional. Planners love “strategy” because it allows them to establish their own unique identity within the corporation. Which managers can stand before their subordinates, peers, or bosses and admit to not having a strategy?

Citation

Earley, W., Kaiser, M.M. and Metz, R.E. (1983), "Avoiding Planning Backlash", Journal of Business Strategy, Vol. 4 No. 2, pp. 93-96. https://doi.org/10.1108/eb039026