GAINING INSIGHTS THROUGH STRATEGY ANALYSIS

Abstract

The past decade has seen widespread adoption of specific strategy analysis methods ranging from PIMS to portfolio management. Recently, disenchantment has set in. The answer lies not in rejecting the various theories and models, but in creatively combining usage of them. Each may only give part of the picture, but together they can clarify even the most complex strategy.

Citation

Day, G. (1983), "GAINING INSIGHTS THROUGH STRATEGY ANALYSIS", Journal of Business Strategy, Vol. 4 No. 1, pp. 51-58. https://doi.org/10.1108/eb039006