ASSIGNING MANAGERS ON THE BASIS OF THE LIFE CYCLE

Abstract

The idea of assigning corporate managers on the basis of the product life cycle is rapidly gaining currency. The practice is likely to work better in some corporations than others. While the PLC assignment method may work in homogeneous companies, the author contends that all organizations may be better off trying the alternative approach he suggests.

Citation

Kerr, J. (1982), "ASSIGNING MANAGERS ON THE BASIS OF THE LIFE CYCLE", Journal of Business Strategy, Vol. 2 No. 4, pp. 58-65. https://doi.org/10.1108/eb038945