Keeping Your Corporate Strategy on Track

Abstract

More and more members of the business community agree that boards of directors have a responsibility for seeing that their companies have an effective strategy. But there is little agreement on what constitutes a corporate strategy, and even less on what characterizes an effective one.

Citation

Lauenstein, M. (1981), "Keeping Your Corporate Strategy on Track", Journal of Business Strategy, Vol. 2 No. 1, pp. 61-64. https://doi.org/10.1108/eb038925