COMPETITIVE ADVANTAGE: THE CORNERSTONE OF STRATEGIC THINKING
Abstract
The idea of competitive advantage is not new. What is new is the growing acceptance of this planning concept as a general philosophy of management. In all likelihood, the notion of competitive advantage will provide the guiding philosophy for the predominant management practice of the 1980s: strategic management. As experience at Clark Equipment Company shows, the answers to eight key questions can spell out a winning strategy.
Citation
South, S.E. (1981), "COMPETITIVE ADVANTAGE: THE CORNERSTONE OF STRATEGIC THINKING", Journal of Business Strategy, Vol. 1 No. 4, pp. 15-25. https://doi.org/10.1108/eb038908
Publisher
:MCB UP Ltd
Copyright © 1981, MCB UP Limited