A marketing logistics educational programme in action

Abstract

The purpose of this article is to report some of the findings of an evaluation study of a Marketing Logistics and Physical Distribution Planning one week, post experience course held at the University of Bradford Management Centre in February 1971. Since 1966 Bradford Management Centre has been actively engaged in post experience education for marketing and up to the present time faculty have worked with over 3000 managers. For the entire period of its operation it has always been the policy to assess the value of courses and much advice and evaluative feedback has been incorporated in its market offerings. In this particular case however the course was one of a series studied in depth by the author during his doctoral studies to assess the effectiveness of and directions for improvement of a series of one week programmes.

Citation

COWELL, D.W. (1972), "A marketing logistics educational programme in action", International Journal of Physical Distribution, Vol. 2 No. 2, pp. 84-87. https://doi.org/10.1108/eb038858