The development of an analogous channel model
International Journal of Physical Distribution
ISSN: 0020-7527
Article publication date: 1 January 1972
Abstract
An investigation into how the acceptance of the total distribution concept can affect the theory of marketing channels and provide new insights for marketing management
Citation
MAGRILL, L. (1972), "The development of an analogous channel model", International Journal of Physical Distribution, Vol. 2 No. 1, pp. 29-32. https://doi.org/10.1108/eb038847
Publisher
:MCB UP Ltd
Copyright © 1972, MCB UP Limited