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Strategic Plan Intensity: Effectiveness in Different Contexts

William A. Drago

Management Research News

ISSN: 0140-9174

Article publication date: 1 January 1996

664

Abstract

Mintzberg has severely criticised the current state of strategic planning practices (1994). So thorough was his condemnation of planning, plans and planners that Peters, in a brief review of Mintzberg's work, offered a eulogy to strategic planning as we know it, “Rest In Peace” (1994). However, after arguing convincingly against the effectiveness of strategic planning in all situations, Mintzberg does suggest that there may be situations or certain contexts in which strategic planning is beneficial (1994).

Citation

Drago, W.A. (1996), "Strategic Plan Intensity: Effectiveness in Different Contexts", Management Research News, Vol. 19 No. 1/2, pp. 1-13. https://doi.org/10.1108/eb028435

Publisher

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MCB UP Ltd

Copyright © 1996, MCB UP Limited

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