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Managing For Excellence in the Tobacco Industry

Melissa Zantop, Brian H. Kleiner

Management Research News

ISSN: 0140-9174

Article publication date: 1 March 1995

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164

Abstract

R.J. Reynolds Tobacco Company's future strength depends on improving its long‐term earnings potential. To enhance its profitability, they must

Citation

Zantop, M. and Kleiner, B.H. (1995), "Managing For Excellence in the Tobacco Industry", Management Research News, Vol. 18 No. 3/4/5, pp. 16-23. https://doi.org/10.1108/eb028401

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MCB UP Ltd

Copyright © 1995, MCB UP Limited