Pan‐European advertising: dream or reality?

Abstract

Much has already been said and written about the future of Pan‐ European advertising, a review of which clearly indicates the existence of two camps among the affected parties.

Citation

Keen, K. and Hellebosch, L. (1991), "Pan‐European advertising: dream or reality?", Management Research News, Vol. 14 No. 4/5, pp. 44-46. https://doi.org/10.1108/eb028140