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Marketing to Kids in the 21st Century — Policy and Legislation Affecting Advertising to Children

Lionel Stanbrook

International Journal of Advertising and Marketing to Children

ISSN: 1464-6676

Article publication date: 1 January 2000

758

Abstract

This paper is based on a speech given to the ‘Kid Culture Conference '99’ in London in November 1999.

Keywords

Citation

Stanbrook, L. (2000), "Marketing to Kids in the 21st Century — Policy and Legislation Affecting Advertising to Children", International Journal of Advertising and Marketing to Children, Vol. 1 No. 4, pp. 325-332. https://doi.org/10.1108/eb027627

Publisher

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MCB UP Ltd

Copyright © 2000, MCB UP Limited