Developing Customer Relationships From an Early Age

Abstract

Until relatively recently, marketers did not take the youth market very seriously, unless they were selling products of immediate interest to young people — such as toys, sweets or drinks. The author looks at how, in the last ten years, the attitudes of organisations of all types towards young people have undergone a quiet revolution.

Citation

Fairlie, J. (2000), "Developing Customer Relationships From an Early Age", International Journal of Advertising and Marketing to Children, Vol. 1 No. 4, pp. 279-284. https://doi.org/10.1108/eb027620