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Cartoon Crazy?

Jane Sancho‐Aldridge, Nicki Karet

International Journal of Advertising and Marketing to Children

ISSN: 1464-6676

Article publication date: 1 March 1999

253

Abstract

The Independent Television Commission (ITC) regulates all commercial television in the UK, with the exception of S4C in Wales. Where the younger audience is concerned, it has a special duty to ensure that “material unsuitable for children must not be broadcast at times when large numbers of children may be expected to be watching”.

Keywords

Citation

Sancho‐Aldridge, J. and Karet, N. (1999), "Cartoon Crazy?", International Journal of Advertising and Marketing to Children, Vol. 1 No. 3, pp. 239-248. https://doi.org/10.1108/eb027616

Publisher

:

MCB UP Ltd

Copyright © 1999, MCB UP Limited

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