The Adoption and Diffusion of New Industrial Products: A Literature Review

Abstract

I. INTRODUCTION This study attempts to extend and expand previous research conducted by the Department of Marketing at Strathclyde on the adoption and diffusion of industrial products.

Citation

Kennedy, A.M. (1983), "The Adoption and Diffusion of New Industrial Products: A Literature Review", European Journal of Marketing, Vol. 17 No. 3, pp. 31-88. https://doi.org/10.1108/eb027331