at the cutting edgeof data gathering
Abstract
Most companies rely on internal information to develop their customer‐focused strategies without adequate knowledge of cutting‐edge data gathering methods. This can lead to producer orientation and poor decision‐making, according to Sweden's Royal Institute of Technology's research into 40 organizations.
Citation
Sörqvist, L. (1999), "at the cutting edgeof data gathering", Measuring Business Excellence, Vol. 3 No. 4, pp. 36-41. https://doi.org/10.1108/eb025585
Publisher
:MCB UP Ltd
Copyright © 1999, MCB UP Limited