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at the cutting edgeof data gathering

Lars Sörqvist

Measuring Business Excellence

ISSN: 1368-3047

Article publication date: 1 April 1999

126

Abstract

Most companies rely on internal information to develop their customer‐focused strategies without adequate knowledge of cutting‐edge data gathering methods. This can lead to producer orientation and poor decision‐making, according to Sweden's Royal Institute of Technology's research into 40 organizations.

Citation

Sörqvist, L. (1999), "at the cutting edgeof data gathering", Measuring Business Excellence, Vol. 3 No. 4, pp. 36-41. https://doi.org/10.1108/eb025585

Publisher

:

MCB UP Ltd

Copyright © 1999, MCB UP Limited

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