A DIAL FOR CUSTOMER VALUE

Abstract

Symbia's Customer Barometer offers a supplier the means to gauge how it is performing against the real needs of its customers and to cement a long‐term relationship, says Jim Humphris.

Citation

Humphris, J. (1997), "A DIAL FOR CUSTOMER VALUE", Measuring Business Excellence, Vol. 1 No. 2, pp. 42-45. https://doi.org/10.1108/eb025482