THE passionate LEADER

Abstract

In building Rhône‐Poulenc into one of France's biggest global companies, Jean‐René Fourtou has developed his belief that the job of management is to help people first define their priorities and then see how they measure up against them. And to bring a sense of passion to what they do.

Citation

(1997), "THE passionate LEADER", Measuring Business Excellence, Vol. 1 No. 2, pp. 24-28. https://doi.org/10.1108/eb025479