DOW'S QUEST FOR intellectual VALUE

Abstract

Over the past five years The Dow Chemical Company has developed a framework for the management of its intellectual assets which promotes value creation and growth in its businesses and core competencies.

Citation

McConnachie, G. (1997), "DOW'S QUEST FOR intellectual VALUE", Measuring Business Excellence, Vol. 1 No. 2, pp. 18-22. https://doi.org/10.1108/eb025478