Present‐day application

Abstract

While Competitive Strategy is widely recognized as a classic contribution to the art of (senior) management thinking, over the years the limelight has been stolen by tools and techniques claiming more immediate operational benefits. The success stories surrounding total quality management, benchmarking, business process reengineering and others have a more dramatic ring than notions of strategy or positioning.

Citation

(1997), "Present‐day application", Measuring Business Excellence, Vol. 1 No. 2, pp. 14-17. https://doi.org/10.1108/eb025477