MARKETING IN THE FUTURE: A REPORT FROM THE FRONT LINES
Suzanne Walters
(Senior Consultant in the Denver office of Staley/Robeson/ Ryan/St. Lawrence, Inc., an international fundraising consulting firm.)
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Abstract
The world in which libraries are and will be operating for the next ten years seems much like the former Soviet Union. Constituencies multiply and subdivide; players enter and exit with astonishing speed; rival factions strive for ascendancy; stability and predictability seem distant memories. Change, that familiar nemesis, is at work here, but with a speed, intensity, and on a scale that are literally stunning. How does this battleground look from a marketing perspective?
Citation
Walters, S. (1993), "MARKETING IN THE FUTURE: A REPORT FROM THE FRONT LINES", The Bottom Line, Vol. 6 No. 3/4, pp. 53-56. https://doi.org/10.1108/eb025388
Publisher
:MCB UP Ltd
Copyright © 1993, MCB UP Limited