THE TEN PRINCIPLES FOR SUCCESSFUL FUNDRAISING

Abstract

The topic of private fundraising has generated considerable interest among academic librarians in recent years, and there are reasons to believe that the climate of the next decade will enhance this trend. Colleges and universities expect tight budgets through most of the nineties. There are remarkably few conventional sources of support for higher education: tax revenues, student tuition, and externally funded research. All are coming under increasing pressure. For those of us in the state‐support sector, state and local taxes are the most important revenue source. But many states are in fiscal crisis. In 1991, for the first time in thirty years, the amount allocated by states to higher education actually decreased from the previous year: a drop of $80 million nationally. Measured as a percentage of state budgets, higher education support has been shrinking since 1982.

Citation

Hunt, G.A. and Lee, H. (1993), "THE TEN PRINCIPLES FOR SUCCESSFUL FUNDRAISING", The Bottom Line, Vol. 6 No. 3/4, pp. 27-33. https://doi.org/10.1108/eb025383