THE FUTURE OF BRANDS IN ACADEMIC PUBLISHING

Abstract

This article outlines the revolution taking place in academic publishing with the rise of electronic methods of information dissemination, and examines the development of brands in journal publishing. The author considers the value added by publishers of academic journals, addressing the question of why do academics need publishers. He outlines the metamorphosis required in the age of electronic publishing, pointing to even greater significance being placed on brand identity.

Citation

Sandelands, E. (1996), "THE FUTURE OF BRANDS IN ACADEMIC PUBLISHING", Online and CD-Rom Review, Vol. 20 No. 4, pp. 181-184. https://doi.org/10.1108/eb024580