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WHAT PRICE MARKET RESEARCH?

Online and CD-Rom Review

ISSN: 1353-2642

Article publication date: 1 June 1993

64

Abstract

In an article to published in this month's Information World Review, Trevor Fenwick, the Managing Director of Euromonitor, argues that the larger online hosts do not understand the research market or appreciate the value of research reports. As a result they are selling online market reports at unrealistically low prices. This, he says, may force publishers to stop producing the reports.

Citation

Poynder, R. (1993), "WHAT PRICE MARKET RESEARCH?", Online and CD-Rom Review, Vol. 17 No. 6, pp. 391-394. https://doi.org/10.1108/eb024471

Publisher

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MCB UP Ltd

Copyright © 1993, MCB UP Limited

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