WHAT PRICE MARKET RESEARCH?
Abstract
In an article to published in this month's Information World Review, Trevor Fenwick, the Managing Director of Euromonitor, argues that the larger online hosts do not understand the research market or appreciate the value of research reports. As a result they are selling online market reports at unrealistically low prices. This, he says, may force publishers to stop producing the reports.
Citation
Poynder, R. (1993), "WHAT PRICE MARKET RESEARCH?", Online and CD-Rom Review, Vol. 17 No. 6, pp. 391-394. https://doi.org/10.1108/eb024471
Publisher
:MCB UP Ltd
Copyright © 1993, MCB UP Limited